We put our Blue Peter hats on and spent two weeks creating and testing different styles of packaging sending different versions across the country via post. The first test we sent via post just ended up everywhere – it was chaos. After a lot of research, we concluded it was feasible with enough ice packs and the correct packaging. One of our main challenges was the logistics of getting the ingredients to our customers via post. What challenges did you face when introducing Pizza in the Post? What if we could provide our customers with everything they need to make our pizzas at home? Previously this had been a retail idea, but being in the situation we were in made us think – could we send this through the post? So, we started to look into other revenue streams, when my brother James suggested an idea that we had toyed with 3-4 years ago. Our Victoria site had to make more money than we were paying out in order for us to continue. Yes we wanted to open, but if it was going to cost us more to be open than closed, then it wasn’t feasible. Survival was the key player in our reopening. Initially we tried out Deliveroo – which did really well, but we needed something a little extra. We were still in a rent-free period, so it was a natural choice. We decided to reopen our site in Victoria which had opened just before lockdown. Obviously this wasn’t a decision we took lightly, but our team came first!Īfter two weeks of endless Zoom quizzes, a number of our team reached their quiz quota and approached us to say that if we wanted to reopen, then they would be more than happy to come back to work. So, even though we weren’t obliged to, we made the decision to close all of our sites at the beginning of March 2020. There was so much uncertainty and people were scared – including our team. We made the decision to close our doors right at the beginning of the first lockdown. Here’s where it all began, the challenges they’ve faced and an insight into the unique situations they’ve found themselves in… What made you decide to introduce Pizza in the post – where did it all begin? Last week I picked the brain of Pizza Pilgrims Co-Founder, Thom Elliot, on all things Pizza in the Post. But that left us intrigued about the story behind each of them, the journey they’ve been to get to where they are today and the advice they’d give other operators looking to introduce their own meal kit. Those of you who read our last blog will know that the Rotaready Christmas party this year gave us the perfect excuse (not that we needed one) to try out some of our clients’ meal kits.
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